Gifting As Referral Marketing: Are You Leaving Sales On The Table?
The winter holiday season has wrapped up, but retailers are knee deep with gift returns, year-end inventory and…
Executive Viewpoints February 2
Latest In: Executive Viewpoints
Shoppers To Retailers: Don’t Make It Personal (At Least Not On Social Media)
By Anil Venkat, Mindtree The retail industry always starts theNew Year off with a lot of momentum, thanks to…
Executive Viewpoints February 2How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas
By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…
Executive Viewpoints January 30Shoppers Share Holiday Horror Stories With #GhostEconomy Campaign
By Alicia Fiorletta, Senior Editor In the grand scheme of things, retailers did a pretty stellar job this…
Executive Viewpoints January 29Did Retailers Reap The Benefits Of #Snowmageddon2015?
The great blizzard of 2015 ended up being a bit of a bust in the New Jersey/New York…
Executive Viewpoints January 28How Retailers Can Learn From J. Lo
By Alicia Fiorletta, Senior Editor Yes, you read that correctly. The retail world and the entertainment world are…
Executive Viewpoints January 27
Retailers Renew Focus On The Supply Chain
A recent survey conducted by KPMG International and the Consumer Goods Forum shows that the supply chain is…
Executive Viewpoints January 26
How To Protect Your Organization From Backoff Malware
Backoff malware is giving retailers a new cyber threat to worry about. With instances of this new attack…
Executive Viewpoints January 26Trends For Marketplace E-Tailers To Ride In 2015
By Jonny Steel, Payoneer  Consumer spending over Black Friday and Cyber Monday in the U.S. totaled more…
Executive Viewpoints January 26Top Stories
