Latest In: Executive Viewpoints

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Three Cheers For Dads: Which Brands Won Father’s Day?

By Alicia Fiorletta, Senior Editor Brands and retailers across the nation spent the past month engaging fathers and…

Executive Viewpoints June 24
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The New Deal Landscape

The retail landscape has changed. While recent figures show retail sales were up slightly this year compared to…

Executive Viewpoints June 23
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Keeping Up With The Times: Five Steps To A Personalized Retail Experience

As the lines between our virtual and physical worlds continue to blur, the brick-and-mortar retail experience is changing.…

Executive Viewpoints June 23
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Marketing To Millennials: Understanding The Digital Demographic

Does this sound familiar? You decide to ramp up your social marketing efforts to get your brand in…

Executive Viewpoints June 23
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5 Ways The Internet Of Things Is Reshaping Retail Marketing

By Brendan O’Meara, Microsoft Retail The Internet of Things (IoT) is poised to transform retail marketing in a…

Executive Viewpoints June 22
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Opting In To Subscription Services

By Fergus O’Reilly, hybris and SAP Customer Engagement & Commerce  What used to be a pricing model limited…

Executive Viewpoints June 18
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The Retail Loop: 3 Tips To Bring Your Customers Back Time And Again

Take a moment and ask yourself this question: “Which customer provides the largest ROI — the customers that…

Executive Viewpoints June 18
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Innovation And Collaboration Are Key At #RIC15

Photo courtesy: Texas A&M Center for Retailing Studies Twitter account It’s been a busy few days for the…

Executive Viewpoints June 17
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Store Sales Boost As Weather Improves

As the weather improved, more consumers were eager to hit the stores! Overall, retail sales for March were…

Executive Viewpoints June 16
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