Latest In: Executive Viewpoints

ad spend Amazon cost-per-click dynamic pricing Google inventory marketing pricing sales strategies wiser

Two Foolproof Ways To Clear Out Excess Inventory

By Arie Shpanya, Wiser It often seems inevitable to have excess merchandise at the end of the season…

Executive Viewpoints August 7
back-to-school Crocs research retail news Retail TouchPoints social media survey the honest company updates

Retail Recap Of The Week

We’re one week further into summer but the warm weather and vacation schedules are definitely not slowing down…

Executive Viewpoints August 6
e-commerce fashion Polyvore retail news Yahoo!

Yahoo Acquires Polyvore…Will It Impact The Future Of Content + Commerce?

Last week, Yahoo! Inc. announced that it would be acquiring Polyvore, a social shopping site and native advertising leader.  Early…

Executive Viewpoints August 5
deals e-commerce performance prime day sales Shopping holidays

Can We Expect More Prime Days In The Future?

By Alicia Fiorletta, Senior Editor  Following its first-ever Prime Day, Amazon reported pivotal results. Worldwide order growth increased…

Executive Viewpoints August 4
Alex Romanov Executive ViewPoints ibeacons iSign Media Millennials privacy proximity marketing

Engaging Millennials Through Proximity Marketing

As the Millennial generation moves out of budget-constrained youth into their higher earning years, their buying prominence will…

Executive Viewpoints August 4
advertising ChoiceStream Executive ViewPoints geography ratings and reviews

Is Your Advertising Campaign As Stale As That Ad?

In the age of Big Data, most brands have access to a plethora of consumer information. Though many…

Executive Viewpoints August 4
customer feedback Executive ViewPoints instore experiences pos vend

How To Create In-Store Experiences That Keep Shoppers Coming Back

Finding ways to lure people into stores isn’t as big of a challenge as some retailers may think.…

Executive Viewpoints August 4
back-to-school consumer experience e-commerce landing pages marketing best practices Optimization store locator web personalization

Move Your Back-To-School Marketing Campaigns To The Head Of The Class

By Brett Bair, Monetate  The back-to-school shopping season generates more than $70 billion in revenue for the retail…

Executive Viewpoints August 3
brick and mortar customer engagement HourlyNerd marketing Millennial consumers omnichannel strategy retail best practices

Retailers Need To Target Millennials To Survive

By Rob Biederman, HourlyNerd  American Millennials clearly aren’t afraid to pull out their wallets and stimulate the economy.…

Executive Viewpoints July 31
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank