Latest In: Executive Viewpoints

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It’s Time To Think About Earned Loyalty Not Paid Loyalty

By Ian Truscott, Tahzoo CMOs think about digital marketing strategies and how to measure themselves often in terms…

Executive Viewpoints August 17
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Embracing E-Commerce Content Of The Future: Three Tips For UGC Success

By Rory Dennis, Amplience Since the dawn of online shopping, content has always been king. Successful online retailers…

Executive Viewpoints August 14
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Retail Recap Of The Week

Happy Thursday, friends and followers. In celebration of the weekend almost being here (yay!), here’s a quick overview…

Executive Viewpoints August 13
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5 Marketing Realities To Maximize Customer Lifetime Value

In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…

Executive Viewpoints August 12
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Does Maternity And Paternity Leave Reform Have A Place In Retail?

Maternity and paternity leave is a hot-button issue in America, especially after Netflix announced that it would implement unlimited…

Executive Viewpoints August 12
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Ready, Set, Back-To-School Shop!

By Alicia Fiorletta, Senior Editor  We’re currently in the prime time of back-to-school season. If you turn on…

Executive Viewpoints August 11
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Content Gone Wild: Digital Rights Management Best Practices For Retailers

The massive collection of content, digital images and video that companies collect over time has become about as…

Executive Viewpoints August 10
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Omnichannel Gift Card Programs Offer New Income Streams, Customer Data And Peace Of Mind

Leading retailers have made it a priority to create seamless omnichannel experiences for their customers; from apparel through…

Executive Viewpoints August 10
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Protecting Your Workforce And The Bottom Line

By Bill Gately, ISCON  Workplace violence and theft are the costly scourges of the retail industry. In 2013,…

Executive Viewpoints August 10
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