Latest In: Executive Viewpoints

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Pop-ups are a great way for brands to connect with shoppers in a more intimate way. Whether they’re…

Executive Viewpoints August 18
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Improving The Customer Experience And The Bottom Line In The Store Of The Future

How well do you know and communicate with your customers? Are you ready to harness technology to treat…

Executive Viewpoints August 18
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It’s Time To Think About Earned Loyalty Not Paid Loyalty

By Ian Truscott, Tahzoo CMOs think about digital marketing strategies and how to measure themselves often in terms…

Executive Viewpoints August 17
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Embracing E-Commerce Content Of The Future: Three Tips For UGC Success

By Rory Dennis, Amplience Since the dawn of online shopping, content has always been king. Successful online retailers…

Executive Viewpoints August 14
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Retail Recap Of The Week

Happy Thursday, friends and followers. In celebration of the weekend almost being here (yay!), here’s a quick overview…

Executive Viewpoints August 13
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5 Marketing Realities To Maximize Customer Lifetime Value

In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…

Executive Viewpoints August 12
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Does Maternity And Paternity Leave Reform Have A Place In Retail?

Maternity and paternity leave is a hot-button issue in America, especially after Netflix announced that it would implement unlimited…

Executive Viewpoints August 12
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Ready, Set, Back-To-School Shop!

By Alicia Fiorletta, Senior Editor  We’re currently in the prime time of back-to-school season. If you turn on…

Executive Viewpoints August 11
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Content Gone Wild: Digital Rights Management Best Practices For Retailers

The massive collection of content, digital images and video that companies collect over time has become about as…

Executive Viewpoints August 10
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