Latest In: Executive Viewpoints

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Personalization And Speed Drive Retail’s Future

By Stacy Krusch, Marketing Consultant While consumer spending is holding steady, there is a structural change in the…

Executive Viewpoints March 21
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Why Location Intelligence Will Revolutionize Retail

By Keri Danielski, Gimbal The proliferation of mobile devices has had a transformational effect on the shopping experience.…

Executive Viewpoints March 18
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How Can Brands Better Cater To Retail Therapy?

Consumers shop for many reasons, but they often shop for one purpose that has little to do with…

Executive Viewpoints March 16
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Can Big Data Tools Keep Pace With IoT Growth?

By Adam Blair, Executive Editor If you’ve spent time expanding your analytics capabilities to deal with the complexities…

Executive Viewpoints March 15
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The Future Is Now: The Power Of In-Store Fulfillment

Industry analysts have predicted that the next phase of transformation for retail will entail business processes and IT…

Executive Viewpoints March 15
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Bridging The Physical And Digital Shopping Gap With ‘Mobile-First’ Strategies

Tremendous advancements in Internet connectivity, web technology and shopper analytics have completely redefined the retail landscape over the…

Executive Viewpoints March 15
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Embracing The Mobile-Enabled Workforce

Today, there are more active mobile devices than there are humans. The current world population is just over…

Executive Viewpoints March 15
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How To Use Human Data And Reciprocity Of Value For CX Innovation

By Ernan Roman, ERDM “Just 5% of brand marketers think they are doing an excellent job at making…

Executive Viewpoints March 14
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Why You Shouldn’t Overlook CPA

By Matthew Rogers, ToxicFox.co.uk As a seasoned digital marketing professional, I’ve witnessed a revolutionary increase in the amount…

Executive Viewpoints March 11
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