Long-Term Measurement In Personalized Marketing
It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…
Executive Viewpoints April 5
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Retailing 101, Set To Broadway Music
By Adam Blair, Executive Editor Recently I was lucky enough to see a beautiful revival of the 1963…
Executive Viewpoints April 5Climate Change Blamed For Dampening Retail Sales Of Cold Weather Apparel
By Traci Gregorski, Market Track Apparently shifts in weather patterns have thrown yet another curve ball to the…
Executive Viewpoints April 46 Ways To Own (Or Lose) Customers At The Virtual Shelf Space
By Jennifer Silverberg, SmartCommerce All CPG marketers know that bad things happen when shelf placement in stores is…
Executive Viewpoints April 1Retail Recap Of The Week
It has been an exciting week for new partnerships and retail technology expansions. Check out some of the…
Executive Viewpoints March 31Can Gender-Neutral Apparel Catch On?
Gender-neutral merchandise is becoming more prevalent throughout retail as companies seek to remove labels that may influence who…
Executive Viewpoints March 30
10 Ways Retailers Can Out-Amazon Amazon
When people are asked to identify the undisputed king of online retail, one name quickly springs to mind: Amazon.…
Executive Viewpoints March 29
Multicultural Touch Points: A Lesson In Understanding, Communication And Data Science
As retail marketers, we tend to think about touch points in terms of hitting the right audience at…
Executive Viewpoints March 29
How Mobile Is Reshaping the Entire Shopping Experience
A data explosion has already been reshaping the retail industry as companies bring together point-of-sale data, web site…
Executive Viewpoints March 29Top Stories
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