How To Use Human Data And Reciprocity Of Value For CX Innovation
By Ernan Roman, ERDM “Just 5% of brand marketers think they are doing an excellent job at making…
Executive Viewpoints March 14
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Why You Shouldn’t Overlook CPA
By Matthew Rogers, ToxicFox.co.uk As a seasoned digital marketing professional, I’ve witnessed a revolutionary increase in the amount…
Executive Viewpoints March 11Amazon Deploys Old School Strategies For New School Shoppers
By Klaudia Tirico, Associate Editor Amazon has added yet another shopping option to its ever-growing roster of retail…
Executive Viewpoints March 10Will JCPenney’s Newest Sales Campaign Hasten Turnaround Efforts?
As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling…
Executive Viewpoints March 9The Big Picture Implications Of Sports Authority’s Bankruptcy
By Andrew Gaffney, Editorial Director Any time bad news from a retailer hits the wires I cringe a…
Executive Viewpoints March 8
How Do You Define Personalization Today? Retailers Sound Off
Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial…
Executive Viewpoints March 8
How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit
Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers…
Executive Viewpoints March 8
Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right,…
Executive Viewpoints March 8
Four Steps Retailers Can Take To Mitigate Bad Online Reviews
Social media has forever changed the way we interact with one another, as well as the way retailers…
Executive Viewpoints March 8Top Stories
