In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success
The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and…
Executive Viewpoints February 11
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How to Spot and Stop Socially Engineered Attacks in Retail
Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System…
Executive Viewpoints February 10
Four Ways to Turn Transactions into Customer Relationships that Last
As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…
Executive Viewpoints February 7
Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience
The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram…
Executive Viewpoints February 6
The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction
As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more…
Executive Viewpoints February 5
How Emotional Insights Transform Your CX Strategy
When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a…
Executive Viewpoints February 5
Generative AI in Retail: 4 Predictions for 2025
The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…
Executive Viewpoints February 4
Are You Bringing Brick-and-Mortar Friction into Ecommerce?
As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations…
Executive Viewpoints February 3
Reducing Plastic Usage Requires Coordinated, Holistic Efforts
Retailers face a growing list of competing priorities when making decisions on their packaging, and sustainability continues to…
Executive Viewpoints January 31Top Stories
