Is Brand Visibility Misleading Retail Marketers?
There was a time when marketing carried a reassuring sense of logic. Your growth could be traced back…
Executive Viewpoints May 19
Latest In: Executive Viewpoints
What Legislators (and Retailers) are Getting Wrong about Retail Theft
Retailers are rethinking self-checkout (SCO) due to their theft vulnerability, and now policymakers are getting involved. A recent…
Executive Viewpoints May 18
The Invisible Bias Problem in AI Consumer Research
A startup ran the same question through a synthetic panel and a real consumer sample: “What would you…
Executive Viewpoints May 15
Retailers: In Agentic Commerce, Payment Reliability will Determine Who Wins
It’s about to become far more important for merchants to offer consumers appropriate credit as agentic commerce emerges.…
Executive Viewpoints May 14
Loyalty in Layers: How B2B2C Models Change the Metrics that Matter
Conventional wisdom in marketing has been clear: if you want to build loyalty, you go straight to the…
Executive Viewpoints May 13
When the Whole Customer Journey Happens Inside the LLM
In 2026, your best customer might never visit your website. They’ll ask an assistant a question, compare options,…
Executive Viewpoints May 12
Are Retailers Ready for Agentic Commerce?
We saw the introduction and rise of agentic commerce in 2025 thanks to the massive adoption of AI.…
Executive Viewpoints May 11
Powering Better Checkout: Why Retailers Need the Right Payment Partners
Most shoppers tap a card or approve a mobile wallet without a second thought. But at the checkout,…
Executive Viewpoints May 8
Bridging the Fresh Execution Gap: The Strategic Integration of AI and AR
Grocery retailers are facing two realities that define the current operating environment. Labor costs, while no longer accelerating,…
Executive Viewpoints May 7Top Stories
