Why Retailers Are Upgrading Their Retail Management And POS Systems
Generally speaking, retailers have three primary objectives in mind when it comes to new technology deployment. The first…
Executive Viewpoints June 21
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Why The Demise Of The Home Bookcase Should Matter To Marketers
You learn a lot about people by what’s on their home bookcases. Books read, music listened to, photos…
Executive Viewpoints June 21
Referral Marketing’s Golden Rules
For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing…
Executive Viewpoints June 21Retail Therapy In Mobile Programmatic
By Tanvi Kapoor, InMobi The jump to programmatic advertising on mobile is a key item on any retailer’s…
Executive Viewpoints June 20Unintended Consequences Of The American Express/Costco Breakup: Churn
By Frederick Felman, Recurly The long-heralded breakup of Costco and American Express, announced on February 12, 2015, has…
Executive Viewpoints June 17Tesco Asks: Would You Watch Ads If It Meant You Received An Incentive?
While consumers seem to be doing everything they can to avoid advertisements across their devices, one business is…
Executive Viewpoints June 15Fully Committed: A One-Man Customer Service Nightmare
By Adam Blair, Executive Editor The hip-hop musical Hamilton, with its enormous and diverse cast, nabbed all the…
Executive Viewpoints June 14
Digital Passport: Linking In-Store And E-Commerce
A passport is an incredible thing when you think about it. It’s your own universally recognized key that…
Executive Viewpoints June 14
Three Reasons The Video Camera Is The Most Important Tool For Small Businesses
Did you know that businesses are four times more likely to be burglarized than homes? Often, would-be burglars…
Executive Viewpoints June 14Top Stories
