4 (Surprisingly Human) Mobile Advertising Tactics For Driving Foot Traffic To Your Retail Location
With retail browsing rapidly shifting to mobile, the choice facing retailers is simple and stark: adapt and reap…
Executive Viewpoints July 12
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Three Ways to Increase Private-Label Profitability With Channel Data Management
The U.S. Department of Commerce reports that only 7.8% of total U.S. Q1 2016 retail sales came from e-Commerce.…
Executive Viewpoints July 12Retail Lessons: TSA And Queueing Theory
By Brian Field, ShopperTrak Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines.…
Executive Viewpoints July 11Retailers Innovate In-Store Experiences With The Hybrid Cloud
By Karl Cama, IBM Shopping online has dramatically changed consumers’ in store shopping experiences and their expectations. Tweets…
Executive Viewpoints July 8Is Food & Drink The Medicine For Barnes & Noble’s Struggles?
As Barnes & Noble continues to hang on as the last of the dying breed of bookstores, the…
Executive Viewpoints July 6
The Gift (Card) That Keeps On Giving
For a long time, pre-paid gift cards have presented retailers with a prime awareness-building opportunity for both existing…
Executive Viewpoints July 5
The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5
Why It Makes Sense For Retailers To Go All-In With BYOD
More people around the world have smartphones than ever before. As a society we have come to depend…
Executive Viewpoints July 5
Three Questions To Answer When Balancing Personalization With Data Security
Would you trade your personal data for a more customized retail shopping experience? More and more consumers are…
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