Enterprise Mobility: An IT Problem Or A C-Suite Opportunity?
By Chris Hale, Stratix Today, any enterprise can capitalize on mobile devices to trigger a host of benefits,…
Executive Viewpoints August 5
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Will Under Armour’s NYC Power Play Pay Off?
Under Armour put the rest of the athleticwear vertical on notice when it announced it would be taking…
Executive Viewpoints August 3
Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level
It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the…
Executive Viewpoints August 23 Lessons For Retailers From Broadway’s Pricing Competition
By Adam Blair, Executive Editor Even if you don’t follow the Broadway theater scene, you may have heard…
Executive Viewpoints August 2
The Delicate Art Of Delivering A Personalized Experience
According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization,…
Executive Viewpoints August 2
Four Tips To Create A Thriving Online Store
Quick quiz: which of these retail locations will drive more sales? At Ernie’s Emporium, shoppers have to look…
Executive Viewpoints August 2
Overcoming The Organizational Obstacles Of Omnichannel
Consumers are desperate for omnichannel experiences. They work across channels; why can’t their favorite retailers? In their minds…
Executive Viewpoints August 2Four Things That Make Retailers Vulnerable to Identity Theft – and How to Address Them
Donna Marks, CEO, Windfall Inc. Retailers can be easy targets for identity thieves, particularly given consumers’ regular use…
Executive Viewpoints August 1Leveraging “Connected Packaging” To Wow The Consumer
By Laura DiSciullo, GS1 US Armed with unprecedented information access via smartphones, consumers have driven change more rapidly…
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