Insights Are Overrated
With the amount of digital data in the universe growing at an exponential rate — doubling every two…
Executive Viewpoints August 12
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In the Game of Retail, Mobile Location Technology Wins
By Rob Murphy, Swirl With more Pokémon Go app downloads in one week than the popular dating app…
Executive Viewpoints August 12How Will Retail Brands Share Their Instagram Stories?
Last week, Instagram introduced Instagram Stories, a new feature that allows all users to take photos and videos…
Executive Viewpoints August 10
How The Internet Of Things Is Making “Frictionless Retail” A Reality
Reducing friction has long been a goal in the retail industry, but the promise of “frictionless retail” has…
Executive Viewpoints August 9
Curating the Circular: Using The Power Of Video To Turn Shoppers Into Buyers
Shopping behaviors are changing as new technology and shopping tools are adopted in the marketplace. Shifting shopper behavior…
Executive Viewpoints August 9
Innovating For Innovation’s Sake
Innovation is as integral to a company’s growth as finance or operations, but what drives real innovation in…
Executive Viewpoints August 9Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
By Klaudia Tirico, Associate Editor Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and…
Executive Viewpoints August 8
5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers
Williams-Sonoma thought they had a hit on their hands. The retailer had introduced a home “bread bakery” machine…
Executive Viewpoints August 8The Micro-Shopping Event Is Here to Stay
By Jenn Markey, 360pi Today’s retailers and shoppers seem discount addicted – while the former serially presents new…
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