Why Do Your Job When Influencers Can Do Your Job For You?
Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be…
Executive Viewpoints November 17Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be…
Executive Viewpoints November 17With Apple’s decision to drop the word “store” from its branding efforts and redesign 95 of its stores…
Executive Viewpoints November 16Amazon sent shock waves across the market last week when it missed on its Q3 earnings. The company’s…
Executive Viewpoints November 15Influencing Shopping Habits Fast and free returns have driven explosive growth in e-Commerce with the promise of unlimited…
Executive Viewpoints November 15In today’s retail environment, in which consumer demands and e-Commerce volumes continue to grow, the old saying, “Don’t…
Executive Viewpoints November 15By Adam Blair, Executive Editor Seattle Police Department LGBTQ liaison officer Jim Ritter Amid images of street protests…
Executive Viewpoints November 15By Kirk Hendrickson, EyeFaster Retailers spend millions of dollars creating in-store marketing signage and displays to help shoppers…
Executive Viewpoints November 14By Kenneth A. Rosen, Lowenstein Sandler LLP It’s never good when a retailer files for chapter 11. But…
Executive Viewpoints November 11In celebration of the upcoming holiday season, Starbucks unveiled a new green cup design featuring a mosaic of…
Executive Viewpoints November 9