5 Ways To Maximize Influencer Marketing Impact
By Klaudia Tirico, Features Editor While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth.…
Executive Viewpoints November 22
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Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22
Does Your Business Have What It Takes To Weather Any Storm?
Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up…
Executive Viewpoints November 22
Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends
The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping…
Executive Viewpoints November 22Marketers Need To Focus On Mobile This Holiday Season
By Arun Pattabhiraman, InMobi During the second half of 2016, while a whole nation has been keenly following…
Executive Viewpoints November 21The Changing Face Of Retail: Omnichannel Strategies For Growth
By Brian Hodgson, Descartes Systems Group The retail landscape is changing dramatically, with consumers flocking to online shopping…
Executive Viewpoints November 18
Why Do Your Job When Influencers Can Do Your Job For You?
Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be…
Executive Viewpoints November 17Are ‘Town Squares’ A Natural Evolution For Brick-And-Mortar Stores?
With Apple’s decision to drop the word “store” from its branding efforts and redesign 95 of its stores…
Executive Viewpoints November 16
Amazon’s Earnings Fell Flat: Is This The Beginning Of The End For The E-Commerce Giant?
Amazon sent shock waves across the market last week when it missed on its Q3 earnings. The company’s…
Executive Viewpoints November 15Top Stories
