Hey Big Spenders: How Brands Can Attract The Customers Prepared to Spend the Most
Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness…
Executive Viewpoints March 28
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How To Create Personalized Marketing That Lives Up To Its Promise
Bad habits are hard to break — especially when they’re widely held and rarely named. The “personalization” brands…
Executive Viewpoints March 28Employee Retention Crucial To Retail Success And Healthcare Resources Can Help
By Thomas Torre, Copatient The healthcare industry has gone through many changes that have resulted in a major…
Executive Viewpoints March 27Adapting B2B Integration To Support Distributed Commerce
By Peter Edlund, DiCentral Brick-and-mortar retailers spent decades building infrastructure to guarantee merchandise is on the shelf when…
Executive Viewpoints March 24Retailers: If You’re Not On YouTube, Where Are You?
To mimic the words of Zoolander’s Mugatu, video is so hot right now. Well, video has been popular…
Executive Viewpoints March 23Can Macy’s Revive Its Brand Through Discounting?
Macy’s incoming CEO Jeff Gennette revealed at the Bank of America Merrill Lynch Consumer & Retail Technology Conference…
Executive Viewpoints March 22
The Future Of The Instant Gratification Economy
It’s never been easier to catch a cab than it is today, thanks in large part to Uber.…
Executive Viewpoints March 22
Why Negative Reviews Aren’t Always Bad
Online reviews on e-Commerce sites are becoming more influential in the online shopping experience. According to Forbes, 88%…
Executive Viewpoints March 21
What Will Replace The Cookie In A Mobile-First World?
For years, retail marketers have used web browser cookies to track consumers who are visiting their site, offer…
Executive Viewpoints March 21Top Stories
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