Will Rent The Runway Founder Thrive At The Bentonville Behemoth?
In another sign that Walmart is serious about its commitment to both innovation and becoming a fashion leader,…
Executive Viewpoints May 3
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The Not-So-Sexy Side Of Influencer Marketing
By Klaudia Tirico, Features Editor I’ve been writing about the benefits of influencer marketing for a few months…
Executive Viewpoints May 2
Cashless Society Is Still Quite A Ways Off
Cash is still king, as they say, and it will likely stay that way for the foreseeable future.…
Executive Viewpoints May 2
On The Back Of Email’s Lackluster Performance, 3 ‘Must-Haves’ For Great Email Campaigns
Retail TouchPoints‘ 2016 report on the state of email marketing indicates that the majority of retailers do not…
Executive Viewpoints May 2
When The Goal Isn’t Enough, Use Guidance To Influence Results
According to David Bruce in his book, “The Funniest People in Sports”, the comedian, stage, film and television…
Executive Viewpoints May 2Are Your Product Descriptions Helping Or Hurting Your Brand?
By Anthony Ferry, PriceSpider They say a rose by any other name is just as sweet — but…
Executive Viewpoints May 1How Target’s New Floor Plan Will Divide to Conquer
By Gina Ashe, ThirdChannel In response to declining foot traffic, competition from neighboring stores that carry similar products…
Executive Viewpoints April 28Will Influencer Marketing Be Crippled By Disclosure Rules?
The Federal Trade Commission (FTC) wants to make sure consumers are aware of any commercial connections between brands…
Executive Viewpoints April 26
The Impacts Of Global Expansion And Cross-Border E-Commerce
Global expansion into emerging markets allows U.S. entrepreneurs to bring net new dollars into the United States. With…
Executive Viewpoints April 25Top Stories
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