Why the Second Sale Matters More than the First
The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a…
Executive Viewpoints July 24
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It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification
Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now…
Executive Viewpoints July 23
Are your Physical Stores Unknowingly Alienating 1 in 5 of your Customers?
15% to 20% of the global population is said to be neurodivergent. Though variations still exist from country…
Executive Viewpoints July 23
How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025
This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad…
Executive Viewpoints July 22
Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing
In event marketing, the giveaway has long served as a reminder of a brand after the event is…
Executive Viewpoints July 18
How Retailers can get their Mobile Marketing Programs Holiday-Ready
For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on…
Executive Viewpoints July 17
Function and Form: Design with the End User in Mind
When designing packaging, it’s easy to get carried away with the creative. It’s an involved process, and you…
Executive Viewpoints July 16
Bytes to Bites: Lessons from Building the Nation’s Largest Online EBT System
March 2020 brought an unnerving tide of news reports, a growing sense of unease, and the undeniable arrival…
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