How Retailers Can Think Like Don Draper When Using AI
In the first season of AMC’s Mad Men, ad exec Don Draper met with Kodak executives to introduce…
Executive Viewpoints July 18
Latest In: Executive Viewpoints
Will Department Stores Be History By 2030?
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is…
Executive Viewpoints July 17
5 Ways To Tell More Strategic Stories With In-Store Digital Screens
Digital signage and screens are becoming the most valuable and impactful pieces of addressable in-store real estate, with…
Executive Viewpoints July 17
Crafting Targeted Pricing And Promotion Strategies: Shopper-Centric Vs. Product-Centric
Today’s fast-changing retail landscape is, depending whom you ask, frightening or thrilling, full of menace or ripe with…
Executive Viewpoints July 16Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’
By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring.…
Executive Viewpoints July 15
3 Keys To Optimizing Your Premium Loyalty Program
It’s tougher for retailers to earn customer loyalty than ever before. With virtually limitless choices right at their…
Executive Viewpoints July 15Why Organizations Need A Chief Supply Chain Officer, Despite Key Challenges
By Steve Dowse, Blume Global What is the most frequently prioritized function for future digital investment among C-level…
Executive Viewpoints July 12
Marketing For Retail Now Means Marketing For Hearts
The average American continues to find more income in their pocket to spend as they like, whether that…
Executive Viewpoints July 12
Creating Personalized Experiences Is The Secret To Growing Your Loyalty Base
Digital technologies have radically changed the way retail companies operate online and in-store. And today, digital technologies will,…
Executive Viewpoints July 11Top Stories
