Latest In: Executive Viewpoints

AirDroid Anson Shiong mobile data management pos mobile Sand Studio
Anson Shiong, Sand Studio

Four Must-Have Features For A POS Mobile Device Management Solution

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile…

Executive Viewpoints October 28
commoditization ecommerce Executive ViewPoints suchit bachalli unilog
0aaaSuchit Bachalli Unilog1

Why Commoditization Is The Best Thing To Happen to E-Commerce

For many sellers, establishing an e-Commerce presence is an intimidating proposition. They view site design and organization as…

Executive Viewpoints October 28
identity problem Monetate personalization

Why Personalization Doesn’t Work For Most People

By Lisa Kalscheur, Monetate   A huge percentage of marketers are personalizing their marketing today. The Relevancy Group…

Executive Viewpoints October 25
codebroker coupon marketing dan slavin offer personalization
0aaaDan Slavin CodeBroker

Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers

Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital…

Executive Viewpoints October 25
domainme Executive ViewPoints natasa djukanovic voice search voice shopping
0aaaNatasa Djukanovic Domain.me

How Retailers Can Optimize For The Growth Of Voice Search

Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help…

Executive Viewpoints October 24
consumer tribes Executive ViewPoints mattress sai koppala sheerid
0aaaSai Koppala SheerID

What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities

A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers.…

Executive Viewpoints October 23
bots chatbots conversational commerce customer service Executive ViewPoints helpshift linda crawford
0aaaaLinda Crawford Helpshift

How Bot-Supported Customer Service Can Save The Buyer Journey

If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping…

Executive Viewpoints October 22
Atlanta Franklin Street gen z Jessica Branch

How Gen Z Is Shaping The Future Of Atlanta Retail

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ…

Executive Viewpoints October 21
cpg marketing Executive ViewPoints jason young media quotient revenue
0aaaJason Young Quotient

By Creating Media Businesses Retailers Can Drive New Revenue Streams

CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to…

Executive Viewpoints October 21
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