Why Following Amazon is Probably Killing your Retail Media Strategy
Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build…
Executive Viewpoints August 13After years of pandemic-related disruption, 2025 was supposed to mark a turning point. Instead, volatility is once again…
Executive Viewpoints August 12Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that…
Executive Viewpoints August 11The retail and Consumer Packaged Goods (CPG) industries are undergoing a profound change, driven by the wins and…
Executive Viewpoints August 8Will your AI confidently deliver the right answers or stumble through outdated knowledge while your customers grow increasingly…
Executive Viewpoints August 7Since 2022, many retail malls have experienced a decline in shopper traffic, with losses ranging from 1% to…
Executive Viewpoints August 6In 2023, the DTC space made headlines when pet food subscription service Butternut Box secured a record-breaking $351.5…
Executive Viewpoints August 6Convenience stores are something of a lucky outlier in the retail world at the moment. Despite overall gains…
Executive Viewpoints August 5Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year…
Executive Viewpoints August 4