To Master Customer Engagement, Think Outside the App
When the App Store opened more than a decade ago, smartphone users couldn’t have possibly imagined the vast…
Executive Viewpoints January 9When the App Store opened more than a decade ago, smartphone users couldn’t have possibly imagined the vast…
Executive Viewpoints January 9When the impact of the California Privacy Protection Act is discussed, the business community tends to be treated…
Executive Viewpoints January 8Richard Howells, VP of Solution Management for Digital Supply Chain at SAP, answers questions about the benefits and…
Executive Viewpoints January 7Digital marketplaces have made it overwhelmingly simple to open up an online store and sell products online. Between…
Executive Viewpoints January 7Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities,…
Executive Viewpoints January 7The U.S. market for payment systems is complex. We have over 21 million businesses, and every one of…
Executive Viewpoints January 7The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever,…
Executive Viewpoints January 7In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital…
Executive Viewpoints January 7Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in…
Executive Viewpoints January 7