Latest In: Executive Viewpoints

Google Jeep Storytelling Super Bowl Super Bowl ads TV advertising Walmart

Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch

5 Storytelling Lessons From A Diverse Range Of Brands

Editor's Perspective February 5
ACI Worldwide Chris Andrews Executive ViewPoints payments

Retail Reinvented: Making The Most Out Of Payments

The role of payments in the retail industry has shifted dramatically in recent years. What used to be…

Executive Viewpoints February 5
customer experience digital transformation mike callender transformational cx

Survive And Advance: The Three Critical Components Of Transformational CX

The digital transformation has raised the stakes for today’s companies, as a perpetual state of technology shifts requires…

Executive Viewpoints February 4
codebroker dan slavin mobile mobile engagement

4 Best Practices For Better Mobile Engagement

Retailers already know that mobile marketing offers a range of channels — email, text, app —that should appeal…

Executive Viewpoints February 3
Executive ViewPoints Iflexion inventory tracking iot Kate Prohorchik Supply Chain Management

5 Latest Trends In Retail IoT

Just imagine: you are walking past a music store in the mall as your phone pings you with…

Executive Viewpoints February 3

5 New Year’s Resolutions To Take Your Retail Business To The Next Level

With 2020 now here, it’s time to reflect on 2019 and all that your business has accomplished, as…

Executive Viewpoints January 31
Enzoic Executive ViewPoints fraud Josh Horwitz security

Don’t Leave Security Behind After The Holiday Shopping Rush

With connected devices being all the rage, the number of smart products in consumers’ lives continues to rapidly…

Executive Viewpoints January 31
attribution Benoit Grouchko KPIs omnichannel online-offline Teemo

Bridging The Online–Offline Gap: 3 Ways To Fix The Attribution Problem

Ask any marketer if they know what drives conversions and they’ll say yes. But drill down further and…

Executive Viewpoints January 30
Executive ViewPoints Supply chain supply chain optimization

How Retailers Can Prepare For Common Supply Chain Disruptions

Due to the rise of e-Commerce and one- and two-day shipping, consumers expect their shipments quicker than ever.…

Executive Viewpoints January 29
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