How Cognitive Automation Can Stop The Insanity Of Unprofitable Trade Promotions
CPG companies invest billions each year in trade promotions. By industry estimates, many spend well more than 20%…
Executive Viewpoints March 4
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Responsible Retail: How Purpose Becomes Performance
Responsible retailers do more than earn the right to bask in the warm glow that comes from doing…
Executive Viewpoints March 3
As Data Breaches Continue, Merchants Face More Account Takeover Fraud
The year 2019 may go down as one of the worst for data breaches and account takeover fraud…
Executive Viewpoints March 2
You Don’t Just Need Personalization — You Need The Right Personalization
This might sound familiar. You’re on your phone and a pair of shoes catches your eye. Deciding to…
Executive Viewpoints March 2
Why Shopping Apps Are Well Worth The Investment In 2020
Apps are now a key driver of customer loyalty, and from all indicators, apps will continue to be…
Executive Viewpoints February 28
Top Ways For Retailers To Maximize Their Contactless Investment
After widespread global adoption — outside of the U.S. tap to pay makes up over half of all…
Executive Viewpoints February 28
From Disgruntled To Loyal: Building Trust In Spite Of Negative Reviews
It happens. Despite your brand’s best efforts to delight customers or provide consistent product quality, every now and…
Executive Viewpoints February 27
SMS Campaigns: More Upside Despite Challenges
In the often confounding and confusing landscape of cannabis marketing, there is one bright spot: text message marketing.…
Executive Viewpoints February 26
CCPA And Data Collection: What Retailers Need To Know
As people around the world were ringing in the new year, the California Consumer Privacy Act (CCPA) went…
Executive Viewpoints February 25Top Stories
