Latest In: Executive Viewpoints

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How Pre-Orders Give Brands Flexibility to Thrive During Unprecedented Times

Think back five years. COVID-19 had a ripple effect on the global supply chain, throwing the retail industry…

Executive Viewpoints August 26
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Are Influencers Losing Value or is Your Business Leaving Impact on the Table?

Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What…

Executive Viewpoints August 25
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The Future of Agentic AI Ecosystems in Retail

Agentic AI, where autonomous agents perform actions on behalf of people, may be relatively new, but it’s advancing…

Executive Viewpoints August 22
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The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth

In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…

Executive Viewpoints August 21
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Computer Vision Brings Retail Inventory into Sharper Focus

The average inventory accuracy rate is 83%, and while that seems like a fairly high number, the missing 17%…

Executive Viewpoints August 20
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Avoid Common Pricing Pitfalls: How Retailers can Boost Profitability in the Busy Back-to-School Period

The most competitive retailers are rethinking how pricing fits into their broader strategy. Rather than defaulting to historical…

Executive Viewpoints August 19
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Digital Grocery: A Marketing Gold Mine for Non-Food Brands

Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…

Executive Viewpoints August 18
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Leading the GEO: Is your Team Ready to Come Out on Top?

Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal.…

Executive Viewpoints August 15
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The Great Retail Rewind: Nostalgia’s Back on the Shop Floor

Feel a sense of déjà vu? You’re not alone. These days, culture seems to be in a constant…

Executive Viewpoints August 14
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