Why U.S. Retailers Should Take a Page from Europe’s In-Store Advertising Playbook
Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles.…
Executive Viewpoints August 27
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How Pre-Orders Give Brands Flexibility to Thrive During Unprecedented Times
Think back five years. COVID-19 had a ripple effect on the global supply chain, throwing the retail industry…
Executive Viewpoints August 26
Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What…
Executive Viewpoints August 25
The Future of Agentic AI Ecosystems in Retail
Agentic AI, where autonomous agents perform actions on behalf of people, may be relatively new, but it’s advancing…
Executive Viewpoints August 22
The Homepage is Dead: Rethinking PDP Strategy for Revenue Growth
In today’s retail landscape, where ad budgets are ballooning and shopper attention is shrinking, the product detail page…
Executive Viewpoints August 21
Computer Vision Brings Retail Inventory into Sharper Focus
The average inventory accuracy rate is 83%, and while that seems like a fairly high number, the missing 17%…
Executive Viewpoints August 20
Avoid Common Pricing Pitfalls: How Retailers can Boost Profitability in the Busy Back-to-School Period
The most competitive retailers are rethinking how pricing fits into their broader strategy. Rather than defaulting to historical…
Executive Viewpoints August 19
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
Leading the GEO: Is your Team Ready to Come Out on Top?
Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal.…
Executive Viewpoints August 15Top Stories
