Improving Supply-Chain Sustainability For A Circular Economy: Three Positive Steps for Retail
Consumers today want to know exactly what they’re buying — and many of them want to know how…
Executive Viewpoints July 24
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Facebook Shops And The Rise Of Social Commerce
Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses…
Executive Viewpoints July 23
How Retail Can Learn From The On-Demand Economy And Survive The Pandemic Sucker Punch
The retail industry is reeling from COVID-19. If it were a boxer, it would be against the ropes,…
Executive Viewpoints July 22
Podcast: New Imperatives For SEO Success
Most purchase decisions still begin with a basic search. What’s changing, however, is where those searches take place. Most still…
Executive Viewpoints July 21
How Online Retail Can Maximize Google Search In Uncertain Times
The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers…
Executive Viewpoints July 21
Website Experimentation Is A Remedy For COVID-19 Sales Dips
In science class, we were all given an invaluable lesson in marketing: create strong hypotheses and run experiments…
Executive Viewpoints July 20
Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs
From supply chain disruptions to shifting seasonality and evolving fashion trends, a majority of America’s leading retail brands…
Executive Viewpoints July 20
Positioning Your Brand For Experiential Marketing Success
Brands want to keep consumers around — and consumers want to know that brands have their best interest…
Executive Viewpoints July 17
Harnessing Technology to Help Retail Battle Against COVID-19
The impact of digital technology on the retail industry has been nothing short of profound. In recent years,…
Executive Viewpoints July 17Top Stories
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