The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers
As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and…
Executive Viewpoints October 12
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Tips to Become an Eco-Friendly Retailer
With so much focus on the COVID-19 pandemic and its impacts on the economy, not enough attention has…
Executive Viewpoints October 12
Surfacing Trends and Predictive Insights with Advanced Analytics
Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market…
Executive Viewpoints October 9
Reopening Strategies to Reconnect With Your Customers
There have been a lot of changes over the past four months, and one thing that’s currently top…
Executive Viewpoints October 9
Holiday Shopping in the New Normal
The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to…
Executive Viewpoints October 8
Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know
With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve…
Executive Viewpoints October 7
How to Develop a Retail Marketing Personalization Roadmap in 5 Steps
A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a…
Executive Viewpoints October 6
Convenience at the Curb: New Shopping Solutions are Here to Stay
Customer experience has long been an important focus for retailers, but the way that experience is measured has…
Executive Viewpoints October 5
Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context
The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless…
Executive Viewpoints October 5Top Stories
