Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands
Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital…
Executive Viewpoints February 16
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Multicultural Insights: The Importance of Granular Segmentation
Brands have long acknowledged the importance of tailoring their messaging and marketing for multicultural audiences, but to date,…
Executive Viewpoints February 15
Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds
Even the best business plans expect some bumps along the road: financial insecurity among consumers, supply chain complications,…
Executive Viewpoints February 15
Lack of Research Tools Holds Back the Success of 3D Online Shopping
Shockingly, 77.24% of shoppers abandon their carts before completing a purchase, and according to a 2019 study by…
Executive Viewpoints February 12
How RFID Powers Retail: Past, Present and Future
It has not always been announced with great fanfare, but the retail industry is increasingly turning to radio…
Executive Viewpoints February 12
Retail Trends in 2021 — Overcoming 2020’s Challenges
At the close of every calendar year it’s customary to pen a post about trends and predictions for…
Executive Viewpoints February 11
Top 10 Technology Trends in Retail
While technology has continued to have a dramatic impact on the retail industry, the spread of COVID-19 has created new…
Executive Viewpoints February 10
4 Trending Color Palettes for 2021
The retail market changed drastically over the past year, as people transitioned to more online shopping due to…
Executive Viewpoints February 10
5 Ways to Navigate the CPG Industry’s New D2C Landscape
COVID-19 has changed our behaviors, including the way we make purchases. It has accelerated retail trends, especially the…
Executive Viewpoints February 9Top Stories
