Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
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The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
To Dupe or Not to Dupe? Trademark Attorney Weighs in
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked…
Executive Viewpoints October 23
How Retail Companies can Thwart Cybercrime During Peak Shopping Periods
It’s no secret that cybercrime is a growing threat to every organization, and retail companies are no exception.…
Executive Viewpoints October 22
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered…
Executive Viewpoints October 20
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16Top Stories
