All in Good Time: When to Hit ‘Send’ on an Email Campaign
What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…
Executive Viewpoints May 24
Latest In: Executive Viewpoints
No Retail BI, No Future: Business Intelligence Tools Will Drive the Retail Industry’s Offline Transformation
Prior to the pandemic, brick-and-mortar retailers were already facing fierce competition from online marketplaces. Purchasing online often meant…
Executive Viewpoints May 24
Americans are Embracing Subscription Services and Digital Goods in a Big Way
The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. But…
Executive Viewpoints May 21
The Retail Reset: Examining Three Challenges Facing Retailers this Season
With summer on the horizon, we are seeing a new wave of consumer optimism. As vaccine distribution accelerates…
Executive Viewpoints May 21
Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online
The COVID-19 pandemic has only heightened the move away from the physical walk down store aisles to the…
Executive Viewpoints May 20
Digitized In-Store Shopping Experiences are the Future of Retail Marketing
In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch…
Executive Viewpoints May 19
Cannabis: The New Luxury Boutique
The days of poorly lit dispensaries with dusty shelves stocked with rolling papers, tie-dyed T-shirts and patchouli incense…
Executive Viewpoints May 18
Nine Tips to Create Recurring Revenue with Subscriptions
Some of the fastest-growing organizations today are turning to subscriptions to sell everything from food and wellness products…
Executive Viewpoints May 18
Mapping the Consumer’s Digital Journey and the Long Tail of Location Intelligence
The customer journey that follows a digital pathway charts a new course that retailers must follow. New signals…
Executive Viewpoints May 17Top Stories
