How Experimentation can Turn Small Experience Tweaks into Big Revenue Gains
It’s a common misconception that in order to achieve big wins, an equally large change in experience is…
Executive Viewpoints July 2
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Ecommerce is Crowned King: Strategies for Keeping Pace with the New Reign
Online shopping is now the official king of retail. On average, ecommerce sales grew 32.4% year-over-year in 2020,…
Executive Viewpoints July 2
Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers
According to a Gallup poll, for the first time in five decades most Americans support marijuana’s legalization, with…
Executive Viewpoints July 1
Innovating Across the Customer Journey to Create More Commerce
Transformative shifts in consumer behavior have forever changed the dynamic between customers and the businesses they patronize. As…
Executive Viewpoints June 30
The Future of Retail and AI
When Amazon Go launched in 2018, critics claimed that it would take more than a decade for autonomous…
Executive Viewpoints June 29
Are You Alienating Your LGBTQ+ Customers?
Today, androgyny is all the rage in the fashion industry. Some menswear shows are including waifish male models…
Executive Viewpoints June 29
A Flip of a Switch: Meeting Consumers’ Post-Pandemic Needs
There’s very good news ahead for physical retail, for one simple reason: shoppers cannot wait to return to…
Executive Viewpoints June 28
School Re-Openings Driving a Mix of Back-to-School Shopping Priorities Between Students and Parents, Offering Opportunities for Marketers
The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as…
Executive Viewpoints June 28
Retailers are Transforming the Digital Experience for Customers
Retailers have innovated at unparalleled speeds over the past year to meet customers’ needs. The pandemic has forced…
Executive Viewpoints June 25Top Stories
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