5 High-End Marketing Strategies for Budget-Minded Customers
Earlier this year, Euromonitor predicted shoppers would act with a recessionary mindset throughout 2021. And with the COVID-19…
Executive Viewpoints October 4
Latest In: Executive Viewpoints
How are Retailers Overcoming COVID-19 and Brexit Supply Chain Fragility?
As the United Kingdom hastened to exit from the European Union, restricting access to the European single market…
Executive Viewpoints October 4
Most Mobile Retail Apps Can Be Compromised in 15 Minutes or Less
The importance of mobile apps to retail is growing fast. U.S. consumers spent more than $52 billion on…
Executive Viewpoints October 1
Why Companies Should Consider Outsourcing Some or All of Their Supply Chain
As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses…
Executive Viewpoints October 1
The Consumer Panel is Dead: How AI is Leading the Future of CPG
COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to…
Executive Viewpoints September 30
How the Subscription Economy Is Reimagining Every Industry
Over the past few years, the subscription economy has grown to new heights. While subscriptions have been an…
Executive Viewpoints September 29
Younger Consumers Are Driving the Rise of Global DTC Sales
It wasn’t just Netflix that benefited from discovery during the pandemic. Global direct-to-consumer brands (DTC) reaped exponential rewards,…
Executive Viewpoints September 28
How Store Architecture Can Create a Successful Three-Dimensional Brand Experience
As the world emerges from a global pandemic, brands and retailers are struggling to create stores that provide…
Executive Viewpoints September 28
Beyond the Transaction: How to Make Your Ecommerce Site an Experience
Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free…
Executive Viewpoints September 28Top Stories
