Sustainable Development in Retail: Measuring What Matters
Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit.…
Executive Viewpoints October 28
Latest In: Executive Viewpoints
Which Multi-Touch Attribution Model is Right for Your Retail Brand?
One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…
Executive Viewpoints October 27
Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program
Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…
Executive Viewpoints October 26
How 5G Will Power a New Retail Experience
The rollout of 5G has the potential to transform the retail industry by ushering in a new era…
Executive Viewpoints October 25
Brands Must Become More Strategic in Times of Rising Customer Acquisition Costs
The dominance of online shopping has intensified competition between retailers, leading to increased CPC and advertising costs. According…
Executive Viewpoints October 25
Best Practices for Custom Website Development for Ecommerce
Building an ecommerce website can be very profitable and fun. However, if you have no idea what design…
Executive Viewpoints October 22
What Digitization Means for Independent C-Stores
Doing business as a convenience retailer has always meant staying ingrained in the C-store space while simultaneously keeping…
Executive Viewpoints October 22
Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?
Since the early days of the COVID-19 crisis, consumers have experienced product shortages at their local retailers. Panic…
Executive Viewpoints October 21
The Labor Shortage: Is Your Brand Simply Surviving or Thinking About its Long-Term Impact?
First, it was the shutdowns. Then came the slow, staggered process of reopening. Now, most retail stores and…
Executive Viewpoints October 20Top Stories
Latest Podcasts
Latest Resources
