Leveraging an Integrated Digital Marketing Campaign this Holiday Season
Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11%…
Executive Viewpoints November 5
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Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts
The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations…
Executive Viewpoints November 4
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers
Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this…
Executive Viewpoints November 3
Engaging Customers Beyond the Point of Sale with Mobile Marketing
Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1
How to Build Ecommerce Experiences for the Metaverse
The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…
Executive Viewpoints November 1
AI Guidebook for Retailers Ahead of the 2021 Holiday Season
The modern retailing industry never sleeps. After an incredibly unique and demanding back-to-school season, retailers now must quickly…
Executive Viewpoints October 29
AI-Powered Chatbots: How the Pandemic Fueled Innovation
There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved…
Executive Viewpoints October 29Top Stories
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