Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
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How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers
Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this…
Executive Viewpoints November 3
Engaging Customers Beyond the Point of Sale with Mobile Marketing
Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1
How to Build Ecommerce Experiences for the Metaverse
The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…
Executive Viewpoints November 1
AI Guidebook for Retailers Ahead of the 2021 Holiday Season
The modern retailing industry never sleeps. After an incredibly unique and demanding back-to-school season, retailers now must quickly…
Executive Viewpoints October 29
AI-Powered Chatbots: How the Pandemic Fueled Innovation
There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved…
Executive Viewpoints October 29
Sustainable Development in Retail: Measuring What Matters
Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit.…
Executive Viewpoints October 28
Which Multi-Touch Attribution Model is Right for Your Retail Brand?
One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing…
Executive Viewpoints October 27Top Stories
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