How Content Creator Marketplaces can Succeed in Serving Buyers and Sellers
For the last 25 years, online marketplaces such as Etsy, Mercado Libre and Rakuten have been the go-to…
Executive Viewpoints January 21
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Magecart: Meet the Cybercriminals Silently Stealing Payment Data from Websites
What if next week your CISO alerted you that your company’s ecommerce website has been leaking thousands of…
Executive Viewpoints January 21
Does Procurement Play a Role in Retail Recovery?
The last year and a half has been tremendously disruptive to all kinds of businesses, particularly the retail…
Executive Viewpoints January 20
Why Retailers’ Data Privacy Policies are the New Customer Experience
Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing…
Executive Viewpoints January 19
How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays
Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the…
Executive Viewpoints January 18
What to Know About Gen Z Attitudes Toward the Post-Purchase Experience
Did you know there are approximately 67 million people in the U.S. who were born between 1997-2012? This…
Executive Viewpoints January 17
Taking Your CSR Plans from ‘Good Intentions’ to Tangible Action
A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on…
Executive Viewpoints January 16
Don’t Get Scammed by a Grifter: How to Avoid and Manage Gift Card Fraud
Fraud and gift cards go hand in hand. Since their inception in 1930, many have been caught up…
Executive Viewpoints January 14
Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14Top Stories
