Commerce Media Doesn’t Have to Relive the Sins of Programmatic’s Past
Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that:…
Executive Viewpoints February 6
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Performance Privacy is the Linchpin for a New Age of Marketing
In 2021, global digital advertising spend hit $455.3 billion and is projected to reach $646 billion by 2024.…
Executive Viewpoints February 3
Turn Tricky Market Conditions into Revenue-Increasing Opportunities
The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the…
Executive Viewpoints February 3
How Retailers Can Democratize Data to Buoy Performance
Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility…
Executive Viewpoints February 2
Gen Z is Hyperconscious of Greenwashing in Retail — Defining ‘True’ Sustainability for a Young Demographic
Gen Z has been shaped by a number of factors, including the COVID-19 pandemic and the economic downturn…
Executive Viewpoints February 1
Where to Next for the Experience Economy?
Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of…
Executive Viewpoints January 31
How Everyday Fraudsters Pose a Threat to Ecommerce
Online fraud was once the domain of a select few tech-savvy cybercriminals — those with the skills to…
Executive Viewpoints January 30
How to Emerge from Supply Chain Chaos? Get Back to Basics
No one will forget the year 2020 — 2021, or 2022 for that matter. The years when the…
Executive Viewpoints January 30
Brands Take the Wheel: Why the Next Industrial Revolution will be AI-Driven
David versus Goliath: a classic tale as relevant today as it was ages ago, and one which is…
Executive Viewpoints January 27Top Stories
