What Foot Traffic Reveals About Today’s Value-Conscious Consumer
EPISODE #
Summary
This episode is brought to you by National Retail Federation.
Featuring: R.J. Hottovy, Head of Analytical Research at Placer.ai,
Consumers are under a lot of pressure. Higher prices and stretched household budgets are changing where people shop, how often they visit and what they’re willing to splurge on. But the shift toward value isn’t simply a story of shoppers trading down. Consumers are spreading their spending across more retailers while still making room for small indulgences and seeking experiences that make getting a deal feel exciting.
R.J. Hottovy, Head of Analytical Research at Placer.ai, has a unique view into these behavioral shifts through the company’s foot traffic data. In this episode of Retail Remix, R.J. joins host Kate Robertson to unpack why warehouse clubs and off-price retailers are thriving and how the “treasure hunt” is driving loyalty across categories and what changing demographics and shopping patterns reveal about the state of the consumer. He also shares what these trends could mean for retailers heading into the holiday season.
Key Takeaways
- Why value-conscious consumers are shopping across more retailers rather than simply trading down to cheaper alternatives
- How warehouse clubs, off-price retailers and value grocers are combining competitive prices with discovery and experience to drive traffic
- Why the “treasure hunt” is becoming a powerful way for retailers to create excitement without competing solely on price
- What shifting migration patterns and demographics mean for retailers evaluating store performance and expansion opportunities
- How smaller baskets, shorter store visits and an earlier promotional calendar could shape consumer behavior this holiday season
Related Links
- Learn more about Placer.ai
- Read the latest research from Placer.ai
- Get more retail industry insights from Retail TouchPoints
- Subscribe and catch up on all episodes of Retail Remix
Your customers won’t wait, and neither should you. Head to nrfbigshow.com to lock in your spot at NRF’s Big Show, Jan. 10-12 at the Javits Center, and move your business fast forward.
Summary
This episode is brought to you by National Retail Federation.
Featuring: R.J. Hottovy, Head of Analytical Research at Placer.ai,
Consumers are under a lot of pressure. Higher prices and stretched household budgets are changing where people shop, how often they visit and what they’re willing to splurge on. But the shift toward value isn’t simply a story of shoppers trading down. Consumers are spreading their spending across more retailers while still making room for small indulgences and seeking experiences that make getting a deal feel exciting.
R.J. Hottovy, Head of Analytical Research at Placer.ai, has a unique view into these behavioral shifts through the company’s foot traffic data. In this episode of Retail Remix, R.J. joins host Kate Robertson to unpack why warehouse clubs and off-price retailers are thriving and how the “treasure hunt” is driving loyalty across categories and what changing demographics and shopping patterns reveal about the state of the consumer. He also shares what these trends could mean for retailers heading into the holiday season.
Key Takeaways
- Why value-conscious consumers are shopping across more retailers rather than simply trading down to cheaper alternatives
- How warehouse clubs, off-price retailers and value grocers are combining competitive prices with discovery and experience to drive traffic
- Why the “treasure hunt” is becoming a powerful way for retailers to create excitement without competing solely on price
- What shifting migration patterns and demographics mean for retailers evaluating store performance and expansion opportunities
- How smaller baskets, shorter store visits and an earlier promotional calendar could shape consumer behavior this holiday season
Related Links
- Learn more about Placer.ai
- Read the latest research from Placer.ai
- Get more retail industry insights from Retail TouchPoints
- Subscribe and catch up on all episodes of Retail Remix
Your customers won’t wait, and neither should you. Head to nrfbigshow.com to lock in your spot at NRF’s Big Show, Jan. 10-12 at the Javits Center, and move your business fast forward.
