In today’s age, consumers rely on both the proximity of a local retailer and the speed and convenience of digital commerce. With 80% of customers expecting retailers to offer same-day delivery, consumers are putting pressure on independent retailers to execute on this expected part of the retail experience. This guide contains an in-depth investigation into consumer purchasing psychology, generational shopping shifts, the rapid expansion of same-day delivery (SDD), and the structural barriers facing independent local merchants.
You will learn:
- Why consumers buy locally and how different generations engage across physical and digital touchpoints;
- What levels of psychological urgency consumers experience across different product types; and
- How to deploy last-mile logistics to capture modern market share.
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