On the heels of the holiday season, and coming into NRF, Shopatron unveiled new research that indicated less than half of retailers currently offer customers order fulfillment solutions such as in-store pickup and ship-from-store.
Shopatron conducted the e-Commerce study in December 2014 to determine retailers’ overall commitment to omnichannel. Among the key findings, 71% of respondents said they do not have a position in their company with “omnichannel” in the title.
More than half (59%) of retailers also said they had no plans to deploy new order fulfillment solutions such as in-store pickup. A primary reason for this lack of adoption is that many retailers have not implemented enterprise-grade order management systems because of high investment costs and lack of integration with existing systems.
