The Estée Lauder Companies has partnered with online retail ecosystem Jumia to give Nigerian consumers first-time access to three of its brands – Clinique, Estée Lauder and Aramis. With the African e-Commerce market expected to reach $50 billion USD in 2018, Estée Lauder is capitalizing on a gigantic opportunity.
The new partnership will enable customers and beauty enthusiasts to access premium products from these brands with the added assurance of Jumia's buyer protection policy, according to Juliet Anammah, CEO of Jumia Nigeria.
Nigerian shoppers will enjoy country-wide delivery, seven-day free returns and varied payment options including cash on delivery. The plethora of payment options is promising for the country’s growing middle class, which is expected to spend more than $25 billion by 2020, according to a report from KPMG.
“The Estée Lauder Companies is excited about this partnership with Jumia in Nigeria,” said Mario Lazzaroni, Country Manager for The Estée Lauder Companies, Sub Saharan Africa in a statement. “Many of our consumers currently do not have regular access to our products, specifically in Lagos and Abuja. Our fully branded ‘stores-in-store’ on Jumia will provide women and men all over Nigeria with the opportunity to enjoy our brands via an educational and convenient online shopping experience, and with full confidence in our products' authenticity.”