After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Members earn 5% Kohl’s Cash on every purchase along with personalized deals, a birthday gift and other perks.
The 30 million members of Kohl’s Yes2You Rewards program will automatically be transitioned into Kohl’s Rewards, and their points will be converted to the new program.
“Over the last decade, we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers,” said Kohl’s CMO Greg Revelle in a statement. “We are excited about this next evolution of loyalty at Kohl’s. It’s unlike any other program, benefitting every rewards member — whether they are just getting to know us or shopped with us for years.”
Rewards balances will automatically be synchronized across every channel the member uses. Kohl’s Cash coupons will be issued in $5 increments on the first day of the month following the purchase, without members needing to request them. Coupons will be valid for 30 days and all brands are included. The Rewards balance will be shown on each shopping receipt and members will be notified digitally when they have Kohl’s Cash available.
Members and non-members will be eligible to earn $10 Kohl’s Cash for every $50 spent during Kohl’s Cash promotional events.