Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco.
Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the brand’s mission to nurture a community of confident women and girls. Each experience in the Move with Athleta series will feature co-branded giveaways, special appearances from the brand’s Power of She Collective partners, celebrity fitness influencers and other special guests, along with unique product offerings from the Athleta collection.
“Athleta is entering a new era and bringing exciting new product, innovation and community experiences to our customers across North America,” said Chris Blakeslee, President and CEO of Athleta in a statement. “Our customer is at the center of everything we do, and as we underscore Athleta’s position at the intersection of style, fitness and wellness, we’re proud to launch the Move with Athleta series to inspire all facets of her active lifestyle.”
The tour will debut on Nov. 16 across a number of iconic New York City destinations, including the High Line, Wollman Rink and the SoHo Shopping District, with a series of free events that are open to the public. As a retail extension of the Move with Athleta launch, the brand also will offer the first 1,000 visitors to the event on the High Line a “Stash Pass” that can be redeemed at the brand’s Flatiron or SoHo stores for a complimentary pair of Athleta’s bestselling Salutation Stash Tights.