Walmart Launches Limited-Edition Collectibles in Partnership With NECA

CNBC: Walmart Expands Employee Abortion Coverage, Increases Family Planning Services
Photo courtesy of Walmart

Walmart and the National Entertainment Collectibles Association (NECA) have partnered to launch AutoT, a digital collectible platform featuring limited-edition figures and collectibles. The collection, which will be available both at and in stores, will feature exclusive figures and rare chase variants signed by stars and creators.

Each series in the AutoT line is based on a specific pop culture property. Once shoppers purchase an AutoT box, they enter the digital code found on their Walmart receipt into their personal account at to reveal which collectible item they’ve received.

The AutoT website uses patent pending blockchain technology to track the authenticity and ownership history of AutoT collectibles so shoppers can easily buy, sell and trade on the platform. Collectors can store their digital collectible for up to two years free of charge in the NECA Vault or have the physical item shipped to them.

“At Walmart, we are always finding new ways to bring innovation and one-of-a-kind offerings to our customers,” said Laura Rush, SVP, Electronics, Toys and Seasonal at Walmart U.S. in a statement. “NECA’s unique collectibles and inventive AutoT platform offer a new type of shopping experience to shoppers, ensuring that Walmart is bringing the best in tech and entertainment to customers nationwide.”


The first AutoT collection will launch on Oct. 6 with figures from Teenage Mutant Ninja Turtles, featuring Shredder, Renet and Foot Soldier. Shoppers will have a chance to receive rare chase variants signed by co-creator Kevin Eastman. Also debuting are exclusive Bob Ross collectible lithographs from Bob Ross Inc., with more properties and collectibles to be announced in the coming weeks.

Other retailers also have been getting into digital collectibles, most notably Gamestop, which has launched an NFT marketplace and added NFTs as perks to its loyalty program. Additionally, Tiffany & Co. launched a collection of 250 combined physical jewelry piece/NFTs called NFTiffs.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: