GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop's latest Web3 play is a partnership with Gods Unchained.

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods Unchained” as the retailer continues to look for new ways to revitalize its business.

The exclusive program will give GameStop PowerUp Rewards Pro members a unique code that they can redeem for “Gods Unchained” expansion packs. Each pack will consist of a set of collectible NFT trading cards that Pros can trade, sell or use in the game. The free-to-play strategy card game already boasts more than half a million members and hopes the GameStop promotion will bring in even more. Customers must be a PowerUp Pro member as of Sept. 27, 2022, which is when the redemption codes will be delivered.

“Not only will players tap into their skills to build their ultimate deck, the ability for true ownership of cards gives you the choice to acquire exactly what you need for your dream deck off the marketplace,” explained Chris Clay, Executive Creator and Director of “Gods Unchained” in a statement. “With more exciting announcements on the way soon, this is the perfect time for GameStop PowerUp Pros to dive into the world of ‘Gods Unchained.’”

The “Gods Unchained” promotion is the latest in a series of moves by the retailer to create new relevance for its customers with Web3-centered offerings. In February 2022, GameStop announced plans to launch an NFT marketplace, which is set to debut by the end of this year. Earlier this month, GameStop announced a partnership to serve as the preferred retail partner for the FTX digital asset marketplace. GameStop will collaborate with FTX on new ecommerce and online marketing initiatives as well as carry FTX gift cards in stores.


Despite these efforts, losses continue to widen at the gaming retailer, where quarterly sales declined again in fiscal Q2. In July 2022, Chairman Ryan Cohen reportedly pushed out CFO Michael Recupero for being “too hands off” as the company continues to pursue its aggressive turnaround plan. Despite the disappointing results and a C-suite upheaval, the popular meme stock saw shares pop following its Q2 earnings, although nowhere near its 2021 highs.

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