Target unveiled changes in its rewards program for customers who shift their prescription drug needs to one of its more than 1,580 in-store pharmacies, Drug Store News reports.
The new program is a testament to Target’s incentive efforts as the company aims to cut storewide discounts, in addition to the amount of prescriptions required to claim the discount. Currently, customers get a coupon good for 10% off a future day of shopping every time they fill 10 prescriptions at a Target pharmacy with a Target REDcard.
Target said customers will receive a coupon good for 5% off a future day of shopping every time they fill five prescriptions at a Target pharmacy with a Target REDcard. The changes will take effect this fall.
The new incentive, however, may be eclipsed by the simultaneous launch of the company’s expanded, storewide REDcard program, under which customers "will receive 5% off at check-out every day when they use a REDcard at any Target store or on Target.com," according to the company. That program also launches in the fall, following a test in Kansas City that began in October 2009.