Urban Outfitters Targets Gen Z with Gamified Back-to-Campus Campaign
Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room…
News May 20
Latest In: Store Operations
The UPS Store’s Secret to Success: Maintaining a High ‘Say-to-Do’ Ratio
One of the paradoxes involved in providing great customer experiences (CX) is that it’s often essentially invisible to…
Features May 20
Beyond Sight and Sound: Why Scent is the Next Frontier in Branding
In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing…
Executive Viewpoints May 20
Bath & Body Works Taps Nike Exec to Lead Company
Bath & Body Works has named Daniel Heaf as its new CEO, effective immediately. He replaces Gina Boswell,…
News May 19
David’s Bridal Debuts New Tech-Driven Store Format
David’s Bridal is leveraging a range of technologies in its new “Diamonds & Pearls” store format, including interactive…
News May 16
Dick’s Sporting Goods to Acquire Foot Locker in $2.5 Billion Deal
In an acquisition that will provide Dick’s Sporting Goods with an international presence for the first time, the…
News May 15
Urban Outfitters Launches Immersive In-Store Experience with Nike
Urban Outfitters has picked Nike as the first partner for its new “On Rotation” retail experience, designed to…
News May 14
BuyBuy Baby Returns as Beyond, Inc. Deepens Relationship with Kirkland’s
Beyond, Inc. and Kirkland’s have provided more details about the former’s$5.2 million expansion of its existing credit agreement…
News May 14
Retail Risk is Serious Business – and it’s Time we Acted Like it
From a risk and compliance perspective, defense, finance, tech, and healthcare are generally thought of as the “riskiest”…
Executive Viewpoints May 14Top Stories
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