To Earn Engagement, Retailers Must Tap into Customers’ Emotions
If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn…
Features March 7
Latest In: Social Media Marketing
True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…
Features March 5
How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to…
Features March 1
CVS Media Exchange Joins Pinterest’s Clean Room Initiative
CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…
News February 29
5 Ways Retailtainment is Reshaping OOH Advertising
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…
Features February 28
How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search
Improving search functionality and response speed can be among the most powerful “behind the scenes” actions a retailer…
Features February 13
Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity
Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a…
Executive Viewpoints February 12
Meta Outlines Proactive Approach to Labeling AI-Generated Content
Content created with Meta’s generative AI tools already automatically receives an “Imagined with AI” label, but the company…
News February 8
Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’
Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform…
News February 8Top Stories
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